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File #: 20-2579    Version: 1 Name: Chamber of Commerce Agreement Amendment
Type: Resolution Status: Administrative
File created: 5/12/2020 In control: Town Council
On agenda: 5/19/2020 Final action:
Title: Consider Adoption of Resolution Number 20-3989 Authorizing Town Manager to sign amendment to Professional Services Agreement between the Town of Yountville and the Yountville Chamber of Commerce for the Provision of Marketing and Promotional Services and Operation of Visitor Information Center from July 1, 2020 through June 30, 2023 to fund additional coordinated Up Valley COVID-19 Reopening Marketing Campaign and to provide additional $25,000 from the unassigned fund balance.
Attachments: 1. Resolution, 2. Business Recovery Destination Marketing Campaign
Date Ver.Action ByActionResultAction DetailsMeeting DetailsVideo
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Yountville Town Council Staff Report


DATE: May 19, 2020

TO: Mayor and Town Council

FROM: Steven R. Rogers, Town Manager

TITLE
title
Consider Adoption of Resolution Number 20-3989 Authorizing Town Manager to sign amendment to Professional Services Agreement between the Town of Yountville and the Yountville Chamber of Commerce for the Provision of Marketing and Promotional Services and Operation of Visitor Information Center from July 1, 2020 through June 30, 2023 to fund additional coordinated Up Valley COVID-19 Reopening Marketing Campaign and to provide additional $25,000 from the unassigned fund balance.
Body

DISCUSSION/BACKGROUND
The Town of Yountville has had a long-standing contractual relationship with the Yountville Chamber of Commerce for twenty-seven (27) years dating back to 1993 for marketing and the promotion of Yountville as a travel destination. On April 21, 2020, the Town Council approved a contract extension through June 2023.

At that time, the consensus of the Town Council was that marketing Yountville as a destination was even more important than ever as we have seen firsthand with the loss of tourism related TOT and sales tax negatively impacting town revenue. The Town Council expressed an interest in the Chamber receiving additional funding for potential projects to assist in recovering from the COVID-19 pandemic.

On April 28, 2020, Governor Newsom outlined a four-phased reopening plan for retail businesses due to forecasted stabilization of both the number of confirmed cases and deaths due to COVID-19. Stage 2 is expected to launch on Friday, May 8, 2020.

Stage 1 - Safety and Preparedness
Stage 2 - Lower Risk Workplaces reopen (e.g. retail, manufacturing, offices, more public spaces) This is where Napa County has moved to and is looking at what is deeper Stage 2.
Stage 3 - Higher Risk Workplaces (e.g. personal care, movie theaters, sports without live audiences, in-person religious services)
Stage 4 - End of Stay-At-Home Ord...

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